Japan’s Booming Sex Niche: Elder Porn

Besides his glowing complexion, Shigeo Tokuda looks like any other 73-year-old man in Japan. Despite suffering a heart attack three years ago, the lifelong salaryman now feels healthier, and lives happily with his wife and a daughter in downtown Tokyo. He is, of course, more physically active than most retirees, but that’s because he’s kept his part-time job — as a porn star.
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Tokuda is rare among Japanese porn stars in that his name has become a brand. The Shigeo Tokuda series he’s just completed portray him as a tactful elderly gentleman who instructs women of different ages in the erotic arts, and he boasts a body of work far more impressive than most actors in their prime.

Tokuda’s exploits have proved to be a goldmine for Glory Quest, which first launched an “old-man” series, Maniac Training of Lolitas, in December 2004. Its popularity led the company to follow up with Tokuda starring in Forbidden Elderly Care in August 2006. Other series followed, and soon elder porn had revealed itself as a sustainable new revenue stream for the industry. “The adult video industry is very competitive,” says Glory Quest p.r. representative Kayoko Iimura. “If we only make standard fare, we cannot beat other studios. There were already adult videos with Lolitas or themes of incest, so we wanted to make something new. A relationship between wife and an old father-in-law has enough twist to create an atmosphere of mystery and captivate viewers’ hearts.”

Director Gaichi Kono says the eroticism of their elders is captivating to younger viewers. “I think that as a subject, there is this something that only an older generation has and the young people do not possess. It is because they lived that much more. We should respect them and learn from them,” says Kono passionately.

But Tokuda stresses the appeal of his work to an audience of his peers: “Elderly people don’t identify with school dramas,” he says. “It’s easier for them to relate to older men and daughters-in-law series, so they tend to watch adult videos with older people in them.” The veteran porn star plans to keep working until he’s 80, or older, as long as the industry will cast him — and given the bullish market for his work, he’s unlikely to go without work.