the nba all-star game, which usually barely is even a game, was pretty good and competitive down the the wire last night. however, of possibly more interest was steve nash’s introduction of his new shoe, the trash talk, which is the first performance basketball shoe made from recycled components:
BEAVERTON, Ore. (13 February, 2008) — Steve Nash is the All-Star guard for the Phoenix Suns whose passion for environmental awareness forged a partnership with Nike (NYSE:NKE)to create the Nike Trash Talk, the first performance basketball shoe made from manufacturing waste.
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Nike footwear designer, Kasey Jarvis said: ” We were really looking for a ‘here and now’ solution to footwear waste, and creating a performance product using waste materials felt like a very innovative solution. Using Nike’s Considered design ethos we were able to create a shoe that stands up to the stringent on-court performance requirements but is also more environmentally friendly.”
The Nike Trash Talk meets Nike’s Considered design standards because…
* The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.
* The mid-sole uses scrap-ground foam from factory production
* The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.
* The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.