A Dutch designer has created a wall of fake breasts to help male shoppers buy bras that fit their wives or girlfriends.

Wendy Rameckers works at the Piet Zwart Institute for Retail and Design in Rotterdam, reports Het Nieuwsblad.

“Most men have a selective memory,” she explained. “They know all about their car, but never seem to know their wife’s bra size.

“When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a ‘handful’.”

The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size, she says.